ANAHEI Webinars

How to use Guest Data to Increase Direct Booking?

July 3, 2018 at 11:00am EST (New York Time)

How to use Guest Data to Increase Direct Booking?

Presented by Hamdullah Turgut

Webinar Starts in:


The hospitality industry is ready for a transformation, yet there are still some challenges to overcome before the revolution can take place.The most immediate obstacle being that, for most hotels, data is still an under-used asset. Most hoteliers are collecting data about their guests, but very few go beyond that data collection and use that data to deepen their knowledge about their guests and the behavior, expectations, and needs of different customer segments. This webinar will show and explain what happens when this collected data is used beyond the basics, and how efficient data use not only will increase direct bookings but will also increase customer satisfaction. The proper use of the available technology will be presented along with some great tips on how o solve data problems.


Hamdullah Turgut

Hamdullah Turgut is the founder and CTO at Hotech Informatics Inc. Hotech Informatics is an ecosystem that provides software, consulting and innovative technology solutions based on effective Big Data analysis and management for the hospitality industry. Mr. Turgut studied in Bilkent University, Turkey information engineering and computer science and he currently has over 20 years of experience in the hospitality software. He strongly believes that continuous learning is the key to success.

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