Mr. George Ubbelohde

George Ubbelohde, CHA, CHE, CHT, CHIA, CGSP is a passionate hospitality professional, facilitator, educator, quality assessor and management consultant with extensive hands-on international managerial experience in several countries. He is specialized in business excellence with focus on professional development and total quality in the hospitality and education industry over 30 years.

He has started his professional career in 1980 at the Sheraton Hotels Int. After obtaining Bachelor Degree in Business Administration in 1984, he pursued in the same property by working in all operational and managerial departments such as; Rooms Division, Food & Beverage, Marketing & Sales, Human Resources and Finance. Between 1986 et 1990, he progressed in his hospitality career assuming different middle management positions within the Starwood International and in several cities mainly; Brussels, London, Istanbul, Rome, Frankfurt, Lisbon and Washington DC serving as “task force” and in implementing “departmental training” projects. From 1990 to 1997 he assumed executive roles in Millenium Hotels and Dorint Hotel Group in Europe. From 1997 to 2011 he assumed the position of “Dean and Campus Director” in BBI- Brussels Business Institute (Licensee of AHLEI- American Hotel and Lodging Educational Institute).

Next to this executive position, he was teaching regularly project and business management courses in the undergraduate and graduate programs as well as conducted several workshops in “hospitality management” “certification” and “accreditation” themes in various countries. He has completed successfully several accreditation projects, namely TEDQUAL and NVAO National Accreditation. In 2008, he has obtained his specialized Master Degree, Professional Graduate Specialization in Hospitality Graduate Education under EU’s VAE system.

George has been collaborating in partnership with AHLEI since 1997, has expert knowledge in developing, realizing and implementing several academic courses, curriculum development, professional certifications and specializations in hotel businesses and educational institutes.

He is a CHE – Certified Hospitality Educator, CHT- Certified Hospitality Trainer and accredited Senior Master Trainer for all AHLEI academic and professional certification programs, having conducted several workshops in Belgium, Finland, Greece, Turkey, Cyprus, Spain, Malaysia, Indonesia, Azerbaijan, U.A.E, Albania, Palestine, China, Hong Kong and Papua New Guinea. George also holds the CHA- Certified Hotel Administrator certification from AHLEI, the most prestigious certification available to a hospitality executive as well as CGSP- Certified Guest Service Professional certification. He is a lead facilitator and part of only 10 worldwide facilitators of CHE – Certified Hospitality Educator certification program.

Since January 2016, he assumes the Executive Dean role in YueXiu Institute of Hospitality Administration, the largest GAP AHLEI school of Asia, located in Shaoxing, China. He is also Honorary Professor of BHI- Beijing Hospitality Institute (Certified School by École Hôtelière de Lausanne), since 2014. From May 2014 until January 2016, George has assumed the “Managing Director” position in the prestigious luxury governmental property Xijiao State Guest Hotel in Shanghai, China. George is also Senior Consultant and Advisor for the Asian American Hotel Management Company based in Shanghai and Bright Future Education in Chongqing, China.

George is also involved in various quality assurance and certification projects as certified “Excellence Assessor” for EFQM- European Foundation of Quality Management (Business) and “Quality Auditor” UN.WTO TEDQUAL Program (Academic). George was granted the Best European Paper Award by UN.WTO- TedQual on the theme of: “Encouraging creativity and entrepreneurship among students, while keeping teachers up to date” in Brig, Switzerland, 2010.

George speaks several languages fluently and can conduct workshops in English, French, Turkish and Greek. He actively participates to several international conferences/seminars/workshops/presentations as expert guest speaker/lecturer/panelist and keynote speaker.