Distinguished Lecture Series

Partial Least Squares Structural Equation Modeling (PLS-SEM): Recent Advances in Model Assessment

Chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany).

The Middle Market

Serves as dean and John W. Berry, Sr. Chair in Business of The Ohio State University Fisher College of Business. Prior to his appointment to dean in October 2014, Makhija served as senior associate dean at Fisher.

Digital Transformation of Chinese Markets

Associate Dean, Professor, and Director of Center for Internet Development and Governance at School of Economics and Management, Tsinghua University.

China goes Global: Present Theory and Future Directions

Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA. Prior to this, Dr. Alon was also a visiting scholar at Harvard University.

Reports from the Global Field: The IMPACT Project

Editor-in-Chief of Journal of Academy of Management & Yeung Kin Man Professor in Business Administration, Chair Professor of Management, Head of Department of Management and Marketing, and Director of the Centre for Leadership and Innovation in the Faculty of Business at The Hong Kong Polytechnic University.

Current & Future Trends in Service Management

Editor-in-Chief of Service Industries Journal & Professor at the Oxford Brookes University.

A behavioral Economics Framework: Beliefs, Goals and Choices

George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights, School of Management, Yale University.