CHEN Yubo is Associate Dean, Professor, and Director of Center for Internet Development and Governance at School of Economics and Management, Tsinghua University. He received his Ph. D. in Marketing from the University of Florida. Before joining Tsinghua SEM., he was a tenured professor at Eller College of Management, University of Arizona, USA.
Prof. Chen’s currently research mainly focus on big data and business innovation in the interconnected world and the digital transformation of Chinese economy. Prof. Chen has published many articles in top marketing and business journals such as the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and Management Science, including one article been listed as "Most Cited Papers" at Management Science in the last ten years by ISI. His research has won many international awards and recognitions, including INFORMS Frank M. Bass Best Paper Finalist Award, Journal of Marketing MSI/Paul H. Root Best Paper Award Finalist, Journal of Marketing Research William F. O’Dell Long-term Impact Award Finalist, Journal of Interactive Marketing Best Paper Award and Emerald Citations of Excellence.
Prof. Chen is actively involved in many leading research institutions and professional organizations in China, U.S., and Europe. He is a member of ChinaInfo 100, the Management Committee of Tsinghua Institute of Data Science, the Global Advisory Board of The Wharton Future of Advertising Program, Academic Trustee of AiMark, and Editor-in-Chief of Journal of Marketing Science.