ANAHEI Webinars

China goes Global: Present Theory and Future Directions

September 12, 2017 at 11:00am EST (New York Time)

China goes Global: Present Theory and Future Directions

Presented by Dr. Ilan Alon

Webinar Starts in:

About

Chinese globalisation is upon us. But the Chinese companies internationalisation, speed of internationalisation and mode of entry follow a different pattern from their Western peers. The talk will review the extant literature and theories and suggest new ways to think about and research China’s drive to global markets. Association of North America Higher Education International (ANAHEI) Lecture series proudly presents Prof Ilan Alon, Professor of Strategy and International Marketing at the University of Agder, Norway. The title is "China goes Global: Present Theory and Future Directions". This webinar is available and free of charge to Association of North America Higher Education International (ANAHEI) members. ANAHEI is a non-profit organisation that aims connect campuses across the globe. To attend the webinar, you need to have access to a computer or smart device with an internet connection.

Webinar video and slides are available online.

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Speakers

Professor Ilan Alon