About

PLS-SEM has recently gained increasing attention in various disciplines including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Researchers and practitioners appreciate the various advantageous features that PLS path modeling offers in practical applications. Consequently, the method is currently regarded as suitable and, to some extent, a favorable alternative to the more restrictive traditionally used Covariance based SEM (CB-SEM).

We believe that this webinar will help students/researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. SmartPLS is one of the leading software tools for PLS-SEM. It combines state of the art methods with an easy to use and intuitive graphical user interface. The webinar will help you to;

· Understand the difference between two main types of SEM i.e., (i) CB-SEM and (ii) PLS-SEM.
· Understand the conditions where to use PLS-SEM and basic conceptions about it.
· Apply PLS-SEM to analyses data related to thesis and research papers.

Speakers